Since starting at Orangetheory, I’ve seen our social media presence grow in both quality and consistency. I was originally in charge of the content, then stepped away from that role for a period of time, and now that I’m back overseeing it, I want to be more intentional about tracking growth and measuring success. Moving forward, I plan to look more closely at engagement, reach, follower growth, and what types of content our audience responds to most.

For event planning, I usually start with a creative idea and then talk it through with my coworkers to see how we can make it work for our studio and community. I think there is a unique opportunity in Trussville because it is a smaller, close-knit area, so local events and partnerships can feel more personal and impactful. From there, I begin creating graphics and promotional materials, mainly for Instagram, while also looking for ways to expand our advertising. We announce the event in studio, connect with local partners like the city when possible, and then follow up with recap content to highlight the event’s success and build excitement for future ones.